Chapter 12
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Chapter 12: Title
Gu Feng was momentarily speechless—she really didn’t hold back.
But at this moment, keeping things mysterious felt a bit childish. He paused briefly before saying, "Based on my analysis, the program’s goal is to make us leverage the celebrity effect."
He deliberately stopped and glanced at Song Yutian, expecting to see a look of sudden realization. Instead, to his surprise, he caught a flicker of something else…
No, he must have misinterpreted it. Pushing the thought aside, he continued, "Compared to ordinary human-powered vehicles, our biggest advantage is visibility. So, I believe our strategy should be to attract as many tourists as possible and then maximize profits per order, increasing our total earnings."
Gu Feng spoke confidently, without hesitation, impressing some viewers.
[As expected of the CEO—he came up with a strategy so quickly!]
[Impressive! He explained everything so clearly in just a few minutes.]
However, some had doubts—
[Why does this strategy feel so basic? Will it really work?]
After finishing, Gu Feng looked at Song Yutian expectantly. Seeing that she remained silent, he added, "Do you understand?"
Song Yutian: "…"
In the brief silence, as he met her gaze, Gu Feng suddenly realized that the look he had noticed earlier wasn’t his imagination.
Just now—and even now—Song Yutian was genuinely looking down on him.
But why?
Aware that every move he made was being recorded, Gu Feng suppressed his irritation and asked as calmly as possible, "Why aren’t you saying anything?"
Song Yutian met his eyes, carefully keeping her tone neutral. "I have a question. Do you think we have an advantage over the other contestants in terms of popularity?"
Gu Feng was momentarily at a loss.
Song Yutian continued, "You might be a celebrity in business, but do you think tourists are more familiar with singers and actors from TV… or with you?"
Gu Feng hadn’t expected that, but he quickly countered, "Even if you’re right and most tourists don’t know me, you’re an actress."
After a brief pause, he added, "Are you saying your popularity isn’t an advantage? Or that your reputation… If that’s the case, I can think of ways to improve the conversion from fame to profit."
As he spoke, Gu Feng’s tone shifted from uncertain to confident. Inside, he felt quite satisfied—this way, if the results were poor, he could blame Song Yutian’s popularity; if they were good, he could take credit for his strategy.
His hidden meaning was clear, but Song Yutian didn’t care.
She stated directly, "I think my fame ranks the lowest among all the artists. And with you included, our team is dead last."
She wasn’t wrong.
"Song Yutian" became known through controversial performances and sensational publicity—people recognized her name, but whether they supported her was another matter. Her infamy was mostly confined to social media, meaning older tourists were unlikely to know her at all.
In contrast, while other contestants’ fanbases were largely students, they frequently appeared in dramas. So, even if Song Yutian wasn’t the least famous, she certainly didn’t have an advantage.
Hearing their exchange, some audience members started to see her point.
[I have to admit, Sister Song is pretty self-aware.]
[Thinking about it… she’s right.]
[When she said her popularity was the lowest, I suddenly felt a little bad for her.]
[I thought Gu Feng’s idea was too basic—anyone can think of the celebrity effect.]
Still, many comments criticized Song Yutian—
[So what if she got famous? If her popularity isn’t useful, who’s to blame?]
[Why argue? If she’s so smart, she should come up with something better!]
Gu Feng shared the same sentiment.
"You keep saying my idea isn’t good—fine. Then what’s your suggestion?"
Song Yutian had expected this.
Ignoring the dissatisfaction in his tone, she replied calmly, "We need to use an advantage that other teams don’t have."
"Oh? And what’s that?" Gu Feng thought to himself—anyone could say that.
"The director just mentioned that any money earned through the rickshaw is recognized under the rules."
"So?" Gu Feng pressed.
Normally, people didn’t challenge him so openly. He was struggling to keep his frustration in check, even with the cameras rolling.
Meanwhile, Song Yutian remained perfectly composed. "So, we can’t just focus on income from pulling the rickshaw."
"So what?" Gu Feng asked again, but his tone had noticeably weakened.
Maybe because—deep down—he sensed that what she was saying made sense.
"You’re not in the food industry, right?" Song Yutian said. "I hope you can contact some leaders of fast-moving consumer goods brands and see if they’re interested in advertising on a hit variety show at a low cost."
Gu Feng finally understood. "You’re saying… we should use the rickshaw for advertising?"
Song Yutian nodded. "Exactly."
Gu Feng instinctively wanted to reject the idea. "Why do you think brands would even—"
But halfway through, his confidence wavered.
After all, as the general manager of the marketing department at Evening Food Group, Gu Feng wasn’t entirely clueless—he knew an opportunity when he saw one.
This variety show was wildly popular. Advertising on the rickshaw wouldn’t just reach tourists; it would also be seen by livestream viewers and anyone who watched the replay.
And Song Yutian had even pinpointed their ideal clients—fast-moving consumer goods brands, which aligned well with the show’s audience.
Compared to the hundreds of thousands spent on TV and video platform ads, this was an absolute steal if priced right.
If he kept arguing, he’d only look incompetent.
So Gu Feng switched tactics. "Your idea is good, but…"
But whether to contact the clients was still up to him. He could easily find an excuse to refuse. After all, winning the competition wasn’t his goal—he was here for Moying.
However, before he could finish saying "but," Song Yutian interrupted, "Although the first teammate selection was random, the rules for choosing teammates later haven’t been announced yet."
Gu Feng faltered.
What did she mean?
Why did she suddenly bring up teammate selection?
