Chapter 568

Chapter 568: Unsellable Chicken

Given the current scale of Myriad World Civilization, it was impossible for the few state owned farms under the name of Luo Ji to provide enough food for the entire civilization.

That was why he proposed a commercial system in the early stages.

While perfecting the system, it was also meant to drive commercial development within the civilization.

He wanted to encourage a large number of merchants to raise poultry and cultivate the land to produce food.

Only then could the operation of the entire civilization be maintained.

Luo Ji did not mind them pursuing profits at all.

He was satisfied as long as the merchants delivered results.

Now, the problem he faced was that the poultry farming sector was suffering a huge blow.

Unprofitable merchants were withdrawing one after another.

This would inevitably lead to a significant drop in the production of an important food resource within Myriad World Civilization.

What Luo Ji needed to do now was to revitalize poultry and eggs.

He had to make the merchants see the profits again.

This would encourage them to resume raising poultry and maintain food production.

To be honest, the avian flu had passed a long time ago.

The remedies for the illness had also been researched and developed.

Yet, the entire market remained sluggish.

This left him feeling a bit helpless.

He eventually decided to chat with Ye Qingxuan to ask for ideas.

After all, Ye Qingxuan was much better at business than he was.

As expected, after Luo Ji briefly explained the situation on his side, Ye Qingxuan quickly pointed out a crucial element.

“What you lack now is a catalyst, and you also need some marketing strategies to reignite the desire of the public to buy.”

“Once you start this, everything else will follow naturally.”

“The key is how to find this catalyst,” Luo Ji replied with a headache.

Unexpectedly, the merchant mind of Ye Qingxuan worked very fast and she replied almost instantly.

“It is simple!”

“For chicken, start with the food side.”

“Ever heard of Kaifeng Fried Chicken (KFC)?”

Luo Ji slapped his forehead upon seeing that message.

He had truly stayed in ancient times for too long and actually forgot about this!

He quickly thanked Ye Qingxuan and then rolled up his sleeves to start working in a hurry.

It was time for the people of this era to experience the charm of junk food!

These foods were indeed not very nutritious.

But everyone would always crave fried chicken once or twice a month!

Their Your Majesty started to personally work on opening a shop again.

This topic undoubtedly sparked heated discussions among the people.

In terms of popularity, it even surpassed the thriving Mirror Opera Troupe for a while.

Regardless, Luo Ji showed true efficiency this time.

There was no need to worry about the storefront.

With a wave of his hand, he directly rented two existing shops in Mirror City.

After a simple renovation and putting up the Kaifeng Fried Chicken sign, it was done.

During this time, the trial production of various dishes was also carried out simultaneously.

Luo Ji could not help but swallow his saliva as he looked at the plate of fried chicken in front of him.

He had not eaten fried food in a long time.

He did not need chopsticks and used his hands directly.

Luo Ji took a fried chicken wing and took a bite.

A satisfyingly crisp sound immediately rang in his ears.

Then, the tender chicken under the crispy skin made Luo Ji show a happy expression on the spot.

Thinking carefully, he had not eaten fried chicken for many years.

Luo Ji tasted this and then that, looking satisfied.

The fried chicken produced now was divided into three flavors.

They were spicy and cumin flavors seasoned with chili powder and cumin powder, as well as the original flavor.

Although the taste was a bit different from the Kaifeng Fried Chicken in the real world, it did not matter as long as it was delicious!

There were also burgers.

The bread had become incredibly soft after as much fermentation as possible.

However, it still looked a bit like a steamed bun.

In the middle, there was a substantial fried chicken patty and two pieces of fresh vegetables.

There was also the purely natural and pollution-free homemade ketchup!

Luo Ji licked his fingers after devouring a burger in a few bites.

Then he spoke.

“Put a fried egg inside and make a deluxe version.”

Then he briefly gave a few suggestions and worked on the menu of Kaifeng Fried Chicken.

Regarding the pricing, Luo Ji set the prices a bit high.

After all, meat was not cheap in those days.

Even for chicken whose sales had plummeted, it would not be sold at a bargain price.

Of course, another reason was that he did not intend for his people to eat fried food every day.

Occasionally satisfying a craving was enough.

It was better to eat normal meals and get proper nutrition usually.

Under the full operation of Luo Ji, in just half a month, the first Kaifeng Fried Chicken in his Myriad World Civilization officially opened in Mirror City.

The opening day undoubtedly attracted a huge crowd of onlookers.

According to the usual method, to further promote it, Luo Ji naturally ordered a tasting stall to be set up outside the shop.

Then they started frying popcorn chicken.

Hearing the sizzling sound after the popcorn chicken was put into the hot oil, the surrounding crowd felt a mysterious sense of pleasure.

The golden appearance after frying was beyond words.

Beside it, three dipping sauces including chili powder, cumin powder, and ketchup were laid out.

It was a very aggressive move.

It greatly aroused the appetite of the onlookers.

“Young man, what dish is this?”

“It is golden and I have never seen it before.”

Many people in the crowd already could not help but ask.

The young man frying popcorn chicken at the door of the shop was clearly prepared.

“This is called popcorn chicken.”

“You can eat it directly after it is fried.”

“You can also eat it with those three dipping sauces according to your taste.”

“The quantity is limited, one piece per person.”

“Everyone can try it for free now.”

“Those who want to eat should line up.”

However, just after these words were spoken, the originally lively atmosphere suddenly fell silent.

After all, everyone had been very sensitive to words like chicken and chicken meat recently.

“Young man, you say this is called popcorn chicken.”

“Could it be made of chicken meat?”

“Yes, it is made of chicken meat.”

“It is very delicious.”

The young man frying popcorn chicken was quite direct.

This made the atmosphere around them even more subtle.

“Chicken meat…”

“It is actually chicken meat.”

“Who is going to try it?”

“You go if you want to, anyway, I am not going.”

“I am not going either.”

“What if I catch the avian flu?”

Similar whispers quickly rang out in the crowd.

But this was also what Luo Ji meant.

He told them directly that this was chicken meat.

This would prevent any unforeseen issues later.

As for the people trying it, Luo Ji had already arranged candidates for the trial tasting himself.